PLAYBOOK FOR THE ENTREPRENEUR IN YOU

BUSINESS

BUSINESS

The 5 Stages Of The Entrepreneurial Journey

Understanding where you are on your entrepreneurial journey can help you grow your business faster, and more sustainably. In working with thousands of owners through Cultivate Advisors, a small business advising firm, we’ve recognized common patterns every entrepreneur encounters on their journey from 0-$10M. We’ve

BUSINESS

Is Entrepreneurship the Best Way to Escape Poverty?

Becoming an entrepreneur is the idealistic endeavor of the great American dream. With the rush of our capitalistic society and the never ending grind of the 9-5 work life, starting your own business may seem like a leap worth taking. But will becoming an entrepreneur

BUSINESS

Your Next Employee Might Not Even Be Human

Having a pet in the office—such as a dog—sounds like a dream come true to most people. Amazon’s Seattle headquarters is dog-friendly with more than 1,000 dogs keeping employees company. According to a 2016 report from the Society for Human Resource Management, 7 percent of

BUSINESS

How to Hack B2B Marketing In A Digital Era

B2B (Business to Business) marketing requires you to build a relationship between you and your potential customers. Consider shifting your business focus from closing the deal immediately towards informing your customers and building trust. This strategy may be difficult to comprehend or implement because most

BUSINESS

Your Marketing Friend, Social Media

I have been using social media on a casual basis since AOL came out in the 1990s. The first message I sent was on AOL chat and soon thereafter, I discovered subsequent sites with forums and even FTP file sharing. Electronic spam was yet to

BUSINESS

Simple Guide To Finding The Right Co-founder

So you’ve come up with an innovative product or service. Your working model has been tested in focus groups, and now you are ready to sell or provide to the marketplace. What skills and talents will you seek as you select a cofounder for your

BUSINESS

HR — How to Help Yourself

Human Resources are an all too often overlooked piece of the business puzzle. How many of us have had more jobs than we can remember without any significant onboarding process? If you’re on the cusp of starting a business or have been operating for a

BUSINESS

Team-Building Ideas For When The Group Deserves A Break

Now that the World Health Organization has just brought more attention to the term “burnout” by expanding the definition of the syndrome, it might be a good time to think about planning a stress-free day for your team. Here’s our list of fun, team-building activities

BUSINESS

Building Culture With A Small Team

Building a strong, collaborative employee team is a key element to organizational success. Employee teams are one of the best ways to accomplish business objectives. Taking independently talented people and merging their talents allows them the opportunity to release their creativity and contribute to the