MONEY

How YouTubers Make Money

Millions of YouTubers make money from the videos they create. This is how they do it.

Adriene Mishler
GREY Journal

YouTube is a video sharing website where anyone who creates an account can share their content. Everything from repair tutorials to news videos to animal videos to music videos—you name it—is on there. Currently, 1.58 billion users are creating their own videos or are viewing content that is already on the website. Though it’s more challenging than ever to monetize YouTube videos, plenty of YouTubers are making it happen.

How to Make Money on YouTube

The Valleyfolk Joe Bereta, Lee Newton, Steve Zaragoza, Elliot Morgan displaying Patreon link
The Valleyfolk Patreon (from left) Joe Bereta, Lee Newton, Steve Zaragoza, Elliott Morgan

AdSense, Patreon, YouTube Partner Program, Affiliate Links, and Brand Ads are the most common ways to make money off of YouTube. Affiliate links work by promoting a specific product in the YouTube video. The YouTuber will leave a link to the product in the description box below the video and they will then receive 5-20% of the profits when a viewer buys the product from their link. Most of these videos require an unboxing or review of the product.

YouTube Partner Program pays the YouTuber through views and advertisements. In order to be eligible for this program, the YouTube channel must have 4,000 watch hours in the past 12 months and 1,000 subscribers. Google keeps 45 percent of the profits.

AdSense is associated with the YouTube Partner Program. Google places ads before, during, or after the videos, and when a viewer watches or clicks the ad, the YouTuber earns money.

Patreon allows viewers to donate money to the YouTube channel. The YouTuber will then release exclusive content to those who have donated or allow them to view the videos earlier than the rest of the viewers.

Rosanna Pansino displaying Nerdy Nummies merchandise on YouTube
Rosanna Pansino displaying Nerdy Nummies merchandise on YouTube

Merchandise is another way YouTubers make money. Once the channel is successful enough and is abundant in views and subscribers, the YouTuber can start selling hats, shirts, stickers, etc. The merch will have a unique logo to represent the YouTuber. The key here is to have fans who want to buy your merchandise.

Average YouTuber Salary

Though well-known YouTubers make millions from their videos, average YouTubers generate about $3-$5 per 1,000 video views. Choosing the right business option will increase their earnings (whether they decide to use Patreon, AdSense, etc.).

To find out an estimated salary of your YouTuber of choice, visit Social Blade and type in the name of the YouTube channel.

No YouTuber or YouTube Channel Alike 

Yoga With Adriene 
Adriene Mishler youtuber
Adriene Mishler

Adriene Mishler has 497 uploads with 5 million subscribers. Her videos revolve around yoga practice and sometimes her dog Benji makes an appearance. Mishler uploads free high-quality yoga videos. According to socialblade, she makes an estimated 2.5K – 39.6K monthly.

Hitomi Mochizuki
Hitomi Mochizuki youtuber
Hitomi Mochizuki

Known for her vegan lifestyle vlogs, yoga app, fashion lookbooks, and spirituality videos, Mochizuki has 436K subscribers. She makes $254 – 4.1K monthly earnings.

Katie Jobling
Katie Jobling youtuber
Katie Jobling

Jobling makes painting tutorials, gives painting tips, and posts other videos related to being an artist. You can purchase her paintings through the link in her description box as well. Jobling has 214K subscribers and she makes an estimated $90 – 1.4K monthly earnings.

Nomadic Ambience

A lover of film and travel, Kyler Boone (NA) records sounds of NYC, cafes, train stations, thunderstorms, ocean sounds, and more. Each of these high-quality videos creates a specific mood or atmosphere. This YouTube channel has 13K subscribers and makes an estimated $117 – 1.9K monthly earnings.

Is YouTube Worth it?

In order to film quality content videos, it’s necessary to purchase quality equipment, which can be pricey. It’s important to take this into consideration when thinking about starting a YouTube channel.

It’s not easy to generate thousands of dollars from a YouTube channel, but it is possible. If you’re willing to dedicate endless hours to your YouTube channel, there is a possibility you will succeed. It’s best to create the content you enjoy and keep your standards low. The only way to find out if your YouTube channel will be the next success story, is to give it a shot!

What do you think about how YouTubers make money? Let us know down in the comments.

This article originally published on GREY Journal.

Michelle Kelly
Michelle Kelly is a freelance writer from NYC. Her main focus is holistic health + wellness and ghostwriting. She’s also an animal activist working towards creating safe environments for all animals.

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