PLAYBOOK FOR THE ENTREPRENEUR IN YOU

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BUSINESS

The 5 Stages Of The Entrepreneurial Journey

Understanding where you are on your entrepreneurial journey can help you grow your business faster, and more sustainably. In working with thousands of owners through Cultivate Advisors, a small business advising firm, we’ve recognized common patterns every entrepreneur encounters on their journey from 0-$10M. We’ve

BUSINESS

Is Entrepreneurship the Best Way to Escape Poverty?

Becoming an entrepreneur is the idealistic endeavor of the great American dream. With the rush of our capitalistic society and the never ending grind of the 9-5 work life, starting your own business may seem like a leap worth taking. But will becoming an entrepreneur

BUSINESS

Your Next Employee Might Not Even Be Human

Having a pet in the office—such as a dog—sounds like a dream come true to most people. Amazon’s Seattle headquarters is dog-friendly with more than 1,000 dogs keeping employees company. According to a 2016 report from the Society for Human Resource Management, 7 percent of

BUSINESS

How to Hack B2B Marketing In A Digital Era

B2B (Business to Business) marketing requires you to build a relationship between you and your potential customers. Consider shifting your business focus from closing the deal immediately towards informing your customers and building trust. This strategy may be difficult to comprehend or implement because most

MONEY

How YouTubers Make Money

YouTube is a video sharing website where anyone who creates an account can share their content. Everything from repair tutorials to news videos to animal videos to music videos—you name it—is on there. Currently, 1.58 billion users are creating their own videos or are viewing

MONEY

Who Are The Top 10 YouTubers And How Much Are They Making Exactly?

It comes as no surprise, but YouTube fame and fortune are certainly for the young, relatable, and outrageous. A versatile video platform, YouTube has almost replaced television in terms of media influence and content; today it represents the cutting edge of influencer culture, youth trends,

MONEY

Who Are The Green Rush Winners?

Recently, there has been a rise in the CBD market. It is currently worth $390 million and is expected to grow to $1.3 billion by 2022. CBD, or cannabidiol, is derived from the hemp plant. It does not cause a “high”. THC, or tetrahydrocannabinol, is

BUSINESS

Your Marketing Friend, Social Media

I have been using social media on a casual basis since AOL came out in the 1990s. The first message I sent was on AOL chat and soon thereafter, I discovered subsequent sites with forums and even FTP file sharing. Electronic spam was yet to

TECH

The Ideal Smartphone To Get Things Done

In 2007, Apple made a decision that set in motion a series of events that have shaped the smartphone industry for over a decade. That decision was to use a soft keyboard rather than a physical keyboard on the first-generation iPhone. And to this date,

BUSINESS

Simple Guide To Finding The Right Co-founder

So you’ve come up with an innovative product or service. Your working model has been tested in focus groups, and now you are ready to sell or provide to the marketplace. What skills and talents will you seek as you select a cofounder for your

TECH

Zima Media Will Pay You To Work From Home

When Michael Zima and his wife experienced yet another brutal Chicago winter three years ago, they had only one thing on their mind. Get out. Their decision to move led to a fresh life abroad, a new business partnership for Michael, and an unconventional way

BUSINESS

HR — How to Help Yourself

Human Resources are an all too often overlooked piece of the business puzzle. How many of us have had more jobs than we can remember without any significant onboarding process? If you’re on the cusp of starting a business or have been operating for a