Marketing

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How Content Marketing Can Help Increase Your Business’ Audience

Content Marketing is the creation and sharing of relevant, valuable, and consistent online material to stimulate interest in products or services. By offering quality information, content marketing inspires prospective customers to become loyal to your brand and can turn into a purchase later down the

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How To Practice Responsible Entrepreneurship — The New Way

Yours truly remembers the debate in the state where I grew up. Dram shop laws vary from state-to-state. They are the laws that prevent bartenders from serving to minors, to those addicted to alcohol, and those already inebriated requesting more. The effect on life as I

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How to Work With Influencers to Promote Your Business

When we think about what actually impacts our decision of whether or not to buy a product, the answer is simple. Recommendations. It might be from a family member, who recommended a certain restaurant. Or a friend, who recommended a pair of running shoes. Or,

Man wearing a white shirt and a backwards hat
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Why You Should Become A Streetwear Brand Ambassador

A streetwear ambassador is someone who a company chooses to act as the face of a brand. They are considered the “task-maker” among their communities, and rely on pre-existing networks and relationships to market the brand. These tactics include sharing posts on social media, networking

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How To Innovate Publicity and Marketing For Your Business

How will you ever claim a billion dollars if consumers don’t know anything about your product or service? Publicity is essential, and when consumers are cognizant of your product, at least they have the choice to buy or decline. This gives the manufacturer at least

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4 Steps to Overcome a Sales Objection

When it comes to sales, objections are inevitable. Every person you speak with will have questions or reservations about the product or service you offer. If they didn’t, they would have already bought from you! Objections shouldn’t stop you in your tracks. Objections are an

TECH

The Current State Of Online Sales In Digital Marketing

Digital advertising is getting more and more difficult by the day. With so many companies bombarding us with their ads, it’s almost like we’ve developed a built-in ad blocker over time. On average, we see over 5,000 different brands a day according to Forbes. Now

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3 Common Reasons Startups Fail & How To Fix Them

Evolution Accelerator, an entrepreneurship program based in Sacramento, helps entrepreneurs avoid the common mistakes that cause most startups to fail. The Evolution team has seen hundreds of new startups at every stage of development, all the way from idea to investment. Here is a list

INSPIRE

3 Mistakes Starbucks’ Largest Competitor Has Made

Pumpkin spice lovers rejoice! Fall is finally here. As everyone flocks to Starbucks to grab their favorite PSLs, one of its competitors is left scratching its head. Luckin Coffee, the Chinese chain that was once predicted to take down the Goliath, is currently shaking due

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How to Hack B2B Marketing In A Digital Era

B2B (Business to Business) marketing requires you to build a relationship between you and your potential customers. Consider shifting your business focus from closing the deal immediately towards informing your customers and building trust. This strategy may be difficult to comprehend or implement because most

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Your Marketing Friend, Social Media

I have been using social media on a casual basis since AOL came out in the 1990s. The first message I sent was on AOL chat and soon thereafter, I discovered subsequent sites with forums and even FTP file sharing. Electronic spam was yet to