Advertising

CULTURE

What Do Advertisers Gain From Stealing Your Attention Online?

Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems. According to Matthew Crawford, “Attention is a resource and humans only have so much of it.” 1. What

TECH

How AI Will Impact Marketing and Advertising

Artificial Intelligence technology is important because it enables human capabilities – understanding, reasoning, planning and communication, and perception – to be undertaken by computer software increasingly effectively, efficiently, and at low-cost. Simply put, AI is a system that can perform tasks that normally requires human

CULTURE

The Dangerous Way Facebook And Google Harm Your Local Community

While Facebook and Google have become essential in easing our daily lives, the monopoly and influence that they hold can be dangerous. For example, the way in which these companies harm local communities is massive. From spreading disinformation to controlling money for advertisements, their affect

GROW

How To Buy A TV Ad On Hulu For Only $500

The corona pandemic has changed a lot of things, but media consumption has not been left behind as advertisers now have to come up with new ways and methods to reach audiences. Reports by Marketing Dive show that advertising costs have dropped after markets were

TikTok is a popular new app for uploading videos.
GROW

How to Use TikTok to Expand Your Business

Tiktok is an app, originally known as Musical.ly, where teenagers and young adults lip-sync and dance to well-known songs or audio clips. Tiktok can be most easily equated to the app Vine, which was popular from 2013 until it shut down in 2017. There are

INSPIRE

Spotify Dominates The Podcast Industry With Gimlet Media

With the impending death of traditional television, marketers are at a loss. Because so few people sit and watch live TV nowadays, commercials are no longer as powerful as they once were. However, neither are the streaming services that so cunningly forced TV into the

INSPIRE

3 Mistakes Starbucks’ Largest Competitor Has Made

Pumpkin spice lovers rejoice! Fall is finally here. As everyone flocks to Starbucks to grab their favorite PSLs, one of its competitors is left scratching its head. Luckin Coffee, the Chinese chain that was once predicted to take down the Goliath, is currently shaking due

FINANCE

How YouTubers Make Money

YouTube is a video sharing website where anyone who creates an account can share their content. Everything from repair tutorials to news videos to animal videos to music videos—you name it—is on there. Currently, 1.58 billion users are creating their own videos or are viewing

GROW

Your Marketing Friend, Social Media

I have been using social media on a casual basis since AOL came out in the 1990s. The first message I sent was on AOL chat and soon thereafter, I discovered subsequent sites with forums and even FTP file sharing. Electronic spam was yet to