If you’re unfamiliar, streetwear is a casual, trendy style of clothing that features a brand’s logo on things like t-shirts, hats, jackets, and bags. It has gotten particularly popular among the younger Gen-Z and Millennial crowds, and certain brands have gained a pretty loyal following. Below are some of the most well-known streetwear brands to check out.
Dream is streetwear apparel that focuses on a larger purpose—mental health. They encourage all those who suffer with their mental health to keep up the fight no matter how difficult it may be. D.R.E.A.M. donates 10 percent of their sales directly to nonprofit organizations that spread mental health awareness and strive to find new cures for mental illness.
Riot Society is a Los Angeles-based clothing and accessories company that designs primarily graphic tees, among other apparel items. The bio on the company about page pretty much sums up what they’re all about in one line: “Live how you want to live, be who you want to be. Life’s a riot, blah, blah, blah.” Among Riot Society’s main competitors are fashion stores like Asos, Old Navy, H&M, Gap, and Macy’s. Riot Society is centered around the simple core idea of having fun with friends, enjoying your time around and conversations with like-minded people. Their tees have cool, laid-back designs.
Teddy Fresh is a clothing line created by popular YouTuber, Hila Klein. According to their website they make “clothing, sweatshirts, hoodies, jackets, t-shirts, socks, accessories.” Their brand embodies quirky and colorful designs on comfortable, lounge-y articles of clothing. The brand is particularly popular among younger generations, like Gen Z and Millennials.
Anti Social Social Club
Neek Lurk is the creative brain behind the Anti Social Social Club streetwear brand. He founded the brand in 2015, following a personal struggle with his mental health. He previously worked for Stussy as a social marketing manager. Neek Lurk started ASSC via Instagram and today he runs all of his retail operations exclusively online. There is no physical store you can go to to purchase the brand. ASSC releases limited collections annually.
RipNDip is a Los Angeles-based clothing brand originally founded in Orlando, Florida. Ryan O’Connor launched the brand in 2009, and today it is known for its niche voice and eccentric designs. Not only is RipNDip fearless when it comes to the idea of straying away from the norm—that’s what makes it the brand it is. Like the other streetwear brands mentioned, their website boasts accessories, hoodies, t-shirts and more. The brand also has popular keychains, water bottles, socks and most uniquely, skateboard designs.
Slush Cult is an independent, all-inclusive lifestyle/streetwear brand with headquarters in Orange County. At the cornerstone of the brand’s ideals is their “do it yourself” mindset and a quality over quantity approach. They create high-quality clothing and boast a commitment to community, utilizing local and in-house materials. What makes Slush Cult stand out is its unique claim to being more than just a streetwear brand. Proudly, they refer to themselves as a cult!
GREY is a streetwear brand representing the daily hustle that drives entrepreneurial success. We serve as a symbol for the hard work, dedication, and hunger for growth that a true entrepreneur carries in everything they do. Our entire brand is built off of these characteristics. GREY plans to redesign the professional world poised to pass judgment based on the size of your paycheck. Instead, we find value in creativity, productivity and passion.
Check out our GREY streetwear collection here so you can keep on hustling!
This article originally published on GREY Journal.