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LATEST DROPS

CULTURE

Racing Ahead: An Interview With Ron Hettich

On February 18th I sat down with Ronald Hettich, an engineer, inventor, occasional race car driver, former motocross racer, GREY Club member, and real estate businessman. He is definitely someone who refuses to be defined by his job title which is why we at GREY were excited

STYLE

Historic Night, Hidden Style: The 90th Oscars

At the 90th Oscars this past weekend, audiences were excited for plenty of reasons. From Jordan Peele being the first African American to win an Oscar for Best Screenplay, to Guillermo del Toro’s heartfelt speech advocating for immigrants, it was thrilling, to say the least. As

SKINCARE

The 7 Reasons GREY Loves Shea Butter (and You Should Too)

Shea butter is used in our PROTECT | Premium Men’s Face Moisturizer for a reason. Besides the fact that it’s naturally rich in vitamins and antioxidants, shea butter feels smooth and rich when applied to the skin. Made from the seeds of the Shea (Karite) tree, shea butter

Ronald Hettich participating in motocross, 1976
CULTURE

Building Momentum: An Interview With Ron Hettich

Recently I had the opportunity to sit down and talk with Ronald Hettich, a man who practically embodies the term ‘jack of all trades’. Besides working as an engineer from 9 to 5, he has also found time to race cars, sail competitively, invent, start

SKINCARE

8 Reasons Your Face Should Love Avocados

To say that GREY loves avocados is a bit of an understatement. Besides being completely delicious, avocados have a surprising number of health benefits for your skin. We actually utilize this super fruit in both our HYDRATE | Men’s Deep Hydrating Night Cream and PROTECT | Premium Men’s

Image by @its_timmy
STYLE

Life is a Dream: Timothy Kelly

In your quest for fashion and lifestyle advice, don’t be surprised if you come across Timothy Kelly (@its_timmy). As an accomplished Instagram influencer, avid blogger, and GREY Club member, it’s clear that this fashion aficionado knows what he’s talking about. With an Instagram page full of well

Image by @itsmichaeljared
STYLE

Meet Instagram’s Rising Star

In this new and exciting digital age, it’s easier to find people who are passionate about the same things we are. Forming connections across countries and continents has become as normal as going to the grocery store. Recently GREY connected with Jared (@itsmichaeljared), an artist,

STYLE

February 2018: Top 3 Instagrammers to Follow

The best style is no longer living between pages of a glossy magazine. Trends are no longer decided by a few designers or style icons. Instagram has changed the lifestyle game, and empowers many of us to become a trendsetter. However, in the age of

GROOMING

4 Simple Steps to Better Hair

A man’s hair is his prized possession, it protects his head from harm and at the same time complements his facial looks. To some, it is even worth more than their other earthly belongings (Money included). Despite its importance, many a male individual encounters difficulties in

DATING

Coded Connections VS. Dance Hall Dating

I must applaud Tinder for what it’s done to the dating world. Thanks to Tinder and similar dating apps, casual dating and no strings are commonly accepted standards in today’s magnificent world. Unfortunately, it caters to masses, leaving us with too many options. When shopping for sneakers I won’t pick

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