an advocate of the originals and a champion for world-changing ideas

Small Dot, Big Step

Change is on the horizon

Milky Way. Silhouette of a standing man with raised up arms on the top of mountain. High rocks, mountain peak. Beautiful galaxy. Universe. Blue night starry sky. Night landscape with purple milky way

Dear members,

There are moments that define a man’s life. The first time he moves away from home. The first time he holds his child in his arms. These are pinnacle moments that shape him into the man he is meant to become. For dotGREY, the past six months have been an arduous journey of creating the finest skincare products and laying the groundwork for an enterprise we are proud to call our own. We were just a newborn, really—trying to find our place in the world, molding ourselves in beta. But now, like a majestic eagle spreading his wings, or a fantastic frog that became a prince, we have transformed ourselves and taken our first steps into adulthood.

This is our defining moment.

We are pleased to announce we are changing our brand name from dotGREY to GREY. Our team is extremely excited about this transition. We double down on our mission of defying expectations and creating something truly remarkable for modern city gents. To keep things simple, clean, and sophisticated, GREY is who were are now.

We congratulate those of you who joined the dotGREY club during our first initial steps and gave us invaluable feedback. Now, you are the founding members of the new and exciting GREY club. For that, we thank you. No matter what changes life throws your way, we promise GREY will continue to be there for all your defining moments.

We still have even bolder, more daring things coming your way—but don’t worry. One thing that will never change is our penchant for providing you with the highest quality skincare imaginable. Now, we invite you to continue with us on this journey and discover what we have in store for the future.



Anson Wu, CEO, GREY Lifestyle

Tags : dotgreyGREY
Anson Wu

Anson Wu

Creative Director
Anson Wu is a successful entrepreneur with a proven track record in building engaging brands across industries. A graduate of the University of Illinois at Urbana-Champaign, he first learned and practiced creative thinking as an architect. After graduation, Anson spent almost 10 years building a successful millennial marketing agency to help brands engage with younger consumers through digital media. In 2016, Anson founded GREY, a new, innovative men’s lifestyle brand. Anson is a frequent speaker on the topic of digital marketing and entrepreneurship and he lives in the greater Chicagoland area.

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