Tiktok is an app, originally known as Musical.ly, where teenagers and young adults lip-sync and dance to well-known songs or audio clips. Tiktok can be most easily equated to the app Vine, which was popular from 2013 until it shut down in 2017. There are a lot of fun challenges, pranks and dances that users post on Tiktok, that often get shared across various social media platforms.

The hype surrounding the app belongs primarily to Generation Z. Many older adults do not know what it is. But do not fret! This article has you covered with practical methods on how to use Tiktok to help support your business.

How To Use Tiktok In Your Social Media Plan

You can easily use TikTok for your small business. First, you need to create your own content on there. When doing this, be sure to remain completely authentic with your brand and the philosophy attached to it. If there is a trend in your niche about having a productive morning routine, then TikTok is one of the places to show it.

When you first start off on TikTok, experiment with the app. You can try creating your own video by just hitting the record button and relaying your message to a specific audience. Share the video throughout different apps like Instagram, Twitter and WhatsApp. On TikTok you can also share user-generated content. An example of another company using this method is Nike. Instead of posting videos of their own, they have others record content while wearing their apparel. The most important thing to remember when adding TikTok to your social media plan is advertising your clothing.

Ways To Advertise Yourself Through TikTok

People capture photos to share on social media.
People capture photos to share on social media.

Here are some of the best ways to advertise yourself through TikTok to gain attention towards your target market. 

  1. Use ad-campaigns
  2. Use a brand ambassador to talk about your product
  3. Use hashtag tags and other keywords to help attract people

Use Ad-Campaigns – This is one of the simpler and less time-consuming ways to go on about advertising to people. Begin by identifying a primary demographic for your business. If you want younger people for your business, TikTok could be a worthwhile investment for you. 

Use Brand Ambassadors To Talk About Your Product – A brand ambassador can help you talk about the product that you are selling. This can be an effective way to utilize the perspective of an expert. You can do this by hiring someone, preferably a younger person familiar with the product, and paying them to talk about your brand in their videos.

Use hashtags and other keywords to attract people – Using hashtags and other keywords are crucial to advertising your product to a niche audience. They will help you understand what kinds of people would buy that product, and which seem less interested.

The Future

With new users joining every day, it’s likely that TikTok will continue to be a force for the foreseeable future. It embraces the same style and nature as Vine and Musical.ly videos, with its own unique tools and a wider audience. Teenagers and young adults are continuously looking for new platforms where they can share and communicate with each other while challenging their own creativity.

Knowing this, and as digital communication becomes second-nature for many young people, companies have an opportunity like never before to stretch beyond their limitations and target new markets through apps like TikTok.

RELATED: TIKTOK IS YOUR FREE SECRET WEAPON TO INCREASE MARKET REACH

How are you using TikTok to expand your business? Let us know down in the comments.

This article originally published on GREY Journal.