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How To Innovate Publicity and Marketing For Your Business

How will you ever claim a billion dollars if consumers don’t know anything about your product or service? Publicity is essential, and when consumers are cognizant of your product, at least they have the choice to buy or decline. This gives the manufacturer at least

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Start Your Writing Business With A Brand

Have you ever wondered why you can’t decide on what to write, or how to write, or who to write about? I want to talk about the necessity of having a brand before you even pick up a pen to start writing anything. What is

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Top 10 Underrated Business Books for Startup Founders

If you’re a startup founder, you may want to read about those who have done what you aspire to do. Through their errors and achievements, you can prevent making the same decisions they have or dedicate time to doing what brought these entrepreneurs success. 1.

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4 Steps to Overcome a Sales Objection

When it comes to sales, objections are inevitable. Every person you speak with will have questions or reservations about the product or service you offer. If they didn’t, they would have already bought from you! Objections shouldn’t stop you in your tracks. Objections are an

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Practical SEO Tips for Entrepreneurs

It takes a lot to be an entrepreneur. You must have the guts to go out and start your project. You hope that you are offering the world something that people want. Not all small business launches are successful. But despite those odds, I tip

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How To Hire Your 1st Employee VS. The 100th

From the standpoint of being a hiring manager carefully seeking out the best fit for my organization, there are several aspects taken into consideration. There is not by any means one factor in the interview process overwhelmingly outweighing another among hopeful applicants. Meaning, if one

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3 Key Mindsets You Need To Start Your Entrepreneurship Journey

Entrepreneurship has become the new “trend” today and that’s not such a bad thing. You see becoming the owner of a brand or business shows very creative and out-of-the-box thinking skills, especially in the social media generation. Social media apps like Instagram, Facebook, and YouTube

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Knowing When It’s Time To Quit A Business Venture

I was asked to write about this but, honestly, I’m probably the worst person to ask this question to. Personally, I don’t know when to quit. I just keep pushing and pushing. As I’ve gotten wiser, I’d like to think I’ve learned a bit about

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Is Out-Sourcing Development Good For Your Business?

The quagmire of nearly every entrepreneur is how much of their business to share with not only employees, but also with consultants or out-sourcing companies. The reality is the patent will not go unchallenged indefinitely. The balance between guarding the secrets well and not stifling growth

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12 Ways to Improve Business Community

Online business communities must constantly adapt to changes in client preferences. Companies develop solutions to enable better decision making processes along the way. It may seem intrusive, at best, but data insights are important for companies that really care about process management. Otherwise, it would

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4 Best Books For Struggling Entrepreneurs

Every entrepreneur has had struggles and challenges he or she had to face. Naturally, we are more susceptible to failures, financial burden, heartbreak, and more. The life of an entrepreneur isn’t easy, by any means. All of the hard work, misery, doubt, and setbacks eventually

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3 Common Reasons Startups Fail & How To Fix Them

Evolution Accelerator, an entrepreneurship program based in Sacramento, helps entrepreneurs avoid the common mistakes that cause most startups to fail. The Evolution team has seen hundreds of new startups at every stage of development, all the way from idea to investment. Here is a list

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6 Critical Mistakes Entrepreneurs Make

The path of entrepreneurship is one abundant with adversity and requires a resilient character to overcome the setbacks. Mistakes in entrepreneurship can be financially damaging, discourage enthusiasm, and impede progress, all of which can be detrimental to the overall success of the entrepreneur. Entrepreneurship is

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How To Be A Successful Leader Part 3: Be The Core Power

So you’re still running that team, kudos. Question, have you been doing some self-examination lately? Looking at the man (or woman) in the mirror? No? Well, you better do as Ice Cube said back in the day: “you better check yo’ self before you wreck

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How To Be A Successful Leader Part 2: Managing Your Squad

So you’ve got your squad together. You have all these wonderful personalities, knowledge, and skills nestled into one unit. Your squad, the squad. Give yourself a pat on the back, perhaps even a self-hug, because you’ve just entered into a new territory, new plush grounds that were constructed for

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4 Simple Ways to Plan Your 2020 Business Goals

As we close out the final chapter of 2019, now is the perfect time to build your strategic plan for 2020. The next several weeks present an excellent opportunity to take stock of what has gone well this past year and what your goals should

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